Real-World Success Stories
Explore how CSP has helped foreign hotels overcome challenges and achieve success in Japan.
Case Study 1: Rebranding a Foreign Hotel in Osaka
Background:
A foreign hotel in Osaka aimed to enhance its brand presence in Japan but faced issues due to fragmented management information and a lack of market insights.
Challenges:
・Insufficient market and competitor analysis
・Vague value propositions and unclear strategic direction
・KPI redesign required to align with the new brand strategy
Solution:
CSP conducted comprehensive internal and external analyses to redefine the brand’s value proposition and target audience. We assisted in vendor selection, action planning, and KPI development, resulting in a successful rebranding effort.
Case Study 2: Redesigning a Family Hotel’s Inbound Strategy
Background:
A full-service family hotel located near a major theme park sought to boost revenue by attracting more international guests.
Challenges:
・Operational risks associated with an increase in international visitors
・Ineffective communication of value propositions
・Suboptimal OTA and digital marketing strategies
Solution:
CSP redefined the hotel’s value propositions for international markets, optimized its OTA strategy, and enhanced its digital marketing channels. This led to improved operational efficiency and increased occupancy rates.
Case Study 3: Optimizing the Omnichannel Strategy of a Resort Hotel in Okinawa
Background:
A foreign resort hotel in Okinawa, under the leadership of a new general manager, needed to strengthen its reservation system and digital strategy.
Challenges:
・Lack of competitor analysis
・Inadequate planning for reservation system updates
・Absence of effective KPIs and action plans
Solution:
CSP conducted comprehensive competitor analysis, streamlined the reservation system, and set actionable KPIs. As a result, the hotel achieved a stronger online presence and higher booking conversion rates.
Case Study 4: Localizing a Luxury Hotel’s Digital Strategy in Tokyo
Background:
A luxury hotel in Tokyo needed to localize its global digital strategy to suit the Japanese market and optimize customer experience.
Challenges:
・Lack of awareness regarding current digital strategy challenges
・Insufficient alignment with Japanese market-specific needs
・Unstructured KPIs and action plans
Solution:
CSP analyzed the existing digital strategy and developed localized plans, optimizing booking channels and refining digital marketing efforts. The result was improved revenue and higher customer satisfaction.